
Elon Musk, billionaire entrepreneur and owner of X (formerly Twitter), has once again made headlines by changing his profile name on the platform to “Kekius Maximus.” Alongside the name change, Musk updated his avatar to depict Pepe the Frog—a popular internet meme—dressed in gladiator armor.
The name “Kekius Maximus” appears to draw inspiration from “kek,” an alternative to “lol” used in gaming culture, and “Maximus,” likely a nod to the iconic character Maximus Decimus Meridius from the film Gladiator.
Musk’s whimsical update had an immediate ripple effect on the cryptocurrency market. A memecoin named Kekius Maximus saw its value skyrocket by over 900% following the name change. However, the surge was short-lived, with the token’s value plummeting by 99% after Musk reverted his profile name and picture.
This latest move highlights Musk’s unparalleled influence over online trends and digital markets, particularly in the volatile world of cryptocurrencies, where his actions frequently spark significant market fluctuations.
As of now, Musk has not commented on the reasoning behind the temporary name change, leaving fans and observers to speculate on its meaning and intent.